Yellow is a color have It symbolizes optimism, energy, joy, happiness and friendship. It might also stand for intellect. On the contrary, yellow can indicate jealousy
Yellow color is associated with sunshine, hope, laughter, warmth, happiness, and energy. Yellow is found to make a person feel spontaneous and happy. A splash of yellow on anything dull or dark can make a person feel cheerful and optimistic. Colors incite both positive and negative emotions. Some positive emotions associated with yellow include happiness, excitement, originality, enthusiasm, confidence, hope, and creativity. Negative feelings connected to yellow are cowardice, illness, caution, betrayal, egotism, and anxiety.
Yellow is for happiness, hope and spontaneity
It’s the color of the sun, smiley faces and sunflowers. Yellow is a color that’s happy and youthful color, and it grabs your attention with its hope and positivity. For that reason, it can also be used to signify caution, like red and orange. As a warm color, yellow can also feel upbeat and bright.
Like other colors in this list, yellow has different cultural meanings around the world. In the Middle East and Latin America, it’s a color of mourning. While in Africa, it’s the color of wealth. In western cultures, it’s the color of joy, youthfulness and fun. This is one color where it’s critical to know your audience when you’re designing because while a yellow logo for a funeral service makes sense in Guatemala, it doesn’t in France.
Using yellow in design
As we mentioned above, be mindful of your audience when you use yellow, and every other color, in design. Any way you use it, yellow is an attention-grabber. You can go with a bright or neon yellow to amp that up. Or you can go with a paler yellow for something that’s more subdued, but still taps into audiences’ associations with the hue, like brightness and positivity.
