By fabulous reports
As Nigeria continues to grapple with economic instability, fluctuating inflation rates, and shifting consumer behavior, the need for strategic business approaches has never been more urgent. Against this backdrop, MediaConsortium, a leading authority in brand, business, and marketing communications, is set to host the second edition of its highly anticipated conference and awards. The event, themed “Meeting the Brands/Consumers’ Expectations in a Challenging Economy,” is scheduled for September 26, 2024, at the Lagos Chamber of Commerce and Industry (LCCI) in Ikeja.
The conference comes at a critical time when businesses and consumers alike are navigating the complexities of a volatile economic environment. The concept of VUCA—volatility, uncertainty, complexity, and ambiguity—has become a significant concern for many, particularly in Nigeria, where economic challenges are intensifying. As companies strive to maintain relevance and profitability, the conference aims to provide a platform for sharing innovative solutions, strategic guidance, and a deep understanding of consumer behavior.
The event will bring together industry leaders, marketing experts, and business executives to explore strategies for adapting to the evolving economic conditions. Mr. Yinka Adebayo, Group Executive Director at Omnicom Media Group-WECA, will deliver the keynote address, offering insights into the changing consumer landscape and how brands can align their offerings with the expectations of their target audiences.
Panel discussions will feature seasoned professionals such as Adedotun Ajibade, Media & Insights Manager at Rite Foods; Dr. Dare Ogunyombo, a lecturer from the Department of Mass Communication at Olabisi Onabanjo University; and Chineze Amanfo, Communications Lead at 9mobile. These experts will provide diverse perspectives on the challenges and opportunities facing brands in the current economic climate.
In addition, Morolake Omokpaire, Marketing Director at Cadbury, will present a paper on the specific challenges brands face today, as well as the opportunities that can be harnessed to overcome them. The conference is designed as a hands-on capacity-building session, equipping business executives with the tools and insights needed to thrive in a dynamic market.
The MediaConsortium Conference/Awards will address critical issues such as economic uncertainty, changing consumer behavior, and supply chain disruptions. By fostering open dialogue and knowledge sharing, the event aims to help brands build long-term resilience while meeting immediate consumer needs.
According to Adetunji Faleye, Co-convener of the conference, maintaining brand relevance in a challenging economy requires a nuanced understanding of consumer needs. “In Nigeria, where economic disparities are pronounced, brands must tailor their approaches to address diverse consumer segments,” Faleye said. He emphasized the importance of the conference as a platform for sharing knowledge, celebrating achievements, and setting new standards for consumer and brand interactions.
Faleye also called on potential sponsors and participants to engage with the event in the days leading up to it. “By attending the MediaConsortium Conference/Awards, you will join a community of industry leaders dedicated to driving positive change and building a more resilient and prosperous future for brands and consumers,” he said.
The event will culminate in an awards ceremony, recognizing brands and businesses that have excelled in meeting consumer expectations despite the economic challenges. The MediaConsortium Conference/Awards is expected to be a landmark event, focusing on innovative solutions, sustainable practices, and effective guidance to help businesses and consumers thrive in uncertain times.
As the conference approaches, anticipation is building among industry stakeholders, who are eager to gain valuable insights and practical strategies that will drive growth and enhance the consumer experience. The MediaConsortium Conference/Awards promises to be an essential forum for brands looking to understand what it takes to succeed in turbulent times
