by Jane osamor
ZenithBankPlc,onThursday,30thMay2024,launchedastate-of-the-artdigital/LEDscreenatAjose
Adeogun Roundabout, solidifying its commitment to innovation and community engagement. The
monumentaldigitalinstallation,anupgradefromitspreviousLEDscreenlaunchedin2013atthesame
location,featuresaresolutionof3936x960pixelscomparedtotheprevious1024x256pixels.Measuring
6.4×6.4metres, itrepresents asignificant investmentinenhancing theurban landscapewhileproviding a
dynamic platform for advertising, information dissemination, and public engagement. Positioned
strategically atone of Lagos’busiest intersections,the screen willcaptivate audiences withhigh-definition
visuals and dynamic content.
Speaking during the launch, the outgoing Group Managing Director/Chief Executive of Zenith Bank Plc, Dr.
Ebenezer Onyeagwu,expressed hisdelight inthe landmarkdigital infrastructureand laudedthe effortsof
Institutional Quantum for facilitating the project. He remarked, “When the idea of upgrading this LED screen
cameupearlier thisyear,Iwas initiallysceptical,believingourcurrent standardwassufficient.However,
oncepresentedwith agraphicillustrationof theproposedupgrade,Ihad nochoicebutto agree,asking,
‘Howsooncanwehavethisinstalled?’IwanttothankQuantumfortheirforesightandinnovativespirit,
whichhasresultedinthisimposingandoutstandingLEDscreen.Ithasbeenabout13yearssincewe
installedtheoldscreen,andthetransformationisremarkable.Thepreviousscreenhadaresolutionof
1024×256 pixels, while the new one boasts 3936×960 pixels—a 14-fold increase in resolution, density, and
visual capabilities. The new screen offers a 3D effect, making it a live, illuminating, and exciting display that
leaves a lasting impression on viewers.”
Headded,“AtZenith,ourfocusisnotsolelyonprofit;wealsoprioritisecommunitywelfare.Fromits
inception,Zenithhasbeenadigitally-ledorganisation,avisionourFounderinstilled.Ourmotto,‘People,
Technology,andService,’guidesouractions.It’snotjustaboutthemessageswesendbutaboutthe
connections we create with people. This facility is captivating and enriching, creating bonds and
attractions.”
Mr.BardiaOlowu,arepresentativeofInstitutionalQuantum,alsospoke,expressinggratitudetoZenith
Bank’smanagementfortheirunwaveringsupport.Hesaid,“WeatInstitutionalQuantumsincerelythank
Zenith Bank, particularly Dr Ebenezer Onyeagwu, for his tremendous support over the years. We commend
hisinnovativemindset,whichconsistentlykeepsZenithattheforefront.Weareproudtolaunchthis3D
screen under his leadership.”
Designed to seamlessly blend with the urban environment, the digital/LED screen boasts advanced
technology, ensuring optimal visibility day and night, regardless of weather conditions. From vibrant
advertisementstoholidaygreetings,thescreenwillserveasadynamicplatformforcommunicationand
engagement.
ZenithBank’strack recordofexcellentperformance, especiallyininnovationandtechnology, hasearned
the brand numerous awards. These include being recognised as Best Bank in Nigeria for the fourth time in
five years (2020 to 2022 and 2024) in the Global Finance World’s Best Banks Awards; Best Bank for Digital
Solutions in Nigeriain the Euromoney Awards 2023; BestCommercial Bank, Nigeria; and Best Innovation
in Retail Banking, Nigeria in the International Banker 2022 Banking Awards.
